Jeff Albrecht joins Eric and Sawana in the secret room at Amped Coffee to talk about Infinite Jiu-Jitsu and MMA, the Anthem gym he co-owns with partners Jeremy and Josh. A former retail executive from Los Angeles, Jeff found the sport about a decade ago and moved to Anthem in 2020, later buying the gym from founder Omar, a retired Phoenix police officer. Without spending on advertising, the studio has grown from 27 members to roughly 150, built entirely through conversations at gas stations and around town.
Jeff describes jiu-jitsu as the art of control, a discipline that teaches kids confidence, humility, and how to defuse conflict instead of escalating it. Much of the talk centers on giving back: a free 6 a.m. veterans class, rollathon fundraisers for local nonprofits, and a new Community Hero Program that rewards kids for logged volunteer hours with gear. Rather than taking salaries, the owners reinvest profits into the gym and Anthem causes.
Key takeaways
- Jeff Albrecht co-owns Infinite Jiu-Jitsu and MMA with partners Jeremy and Josh, buying it from founder Omar, a retired Phoenix police officer who opened it in 2018.
- The gym grew from about 27 members to roughly 150 with no paid advertising, relying on word of mouth and chance conversations around Anthem.
- A free 6 a.m. class for active and retired military, started by coach John Silva, now trains about 30 veterans.
- The new Community Hero Program lets kids trade logged volunteer hours for gear like rash guards and gis, so cost never blocks a kid from training.
- After operating costs, profits are redistributed to Anthem nonprofits such as Daisy Mountain Vets and Youth for Troops, and the owners take no salaries.
- Infinite created a collaboration beer with Homeland Brew and partners with the local Predators wrestling program.
Related: More Eye on Anthem episodes