In the downtown Anthem studio, land specialist Joey Chiarello unpacks how he turned a side hustle into JMC Land. Back in 2018, while still selling solar, he took a course on buying and reselling rural parcels, then rode a wave of demand for wide-open space in Northern Arizona. Today he focuses on higher-elevation spots near Show Low, Ash Fork, Snowflake, and Flagstaff, where buyers escape the heat and skip HOA rules. He walks through owner financing, why title insurance is worth the cost, and how much land still sits undeveloped across the state. Joey is candid about an earlier stumble: he built a six-figure trading account, then watched it fall to nothing, which taught him to favor tangible assets. He also shares a new venture, a freshly patented retractable LED whip light meant to make street motorcycles far easier to see at night, an idea born from his own crashes.
Key takeaways
- Joey Chiarello launched JMC Land in 2018 as a side hustle while selling solar, inspired by a business podcast.
- He specializes in high-elevation Northern Arizona parcels near Show Low, Ash Fork, Snowflake, and Flagstaff.
- Undeveloped land appeals to buyers who want no HOA rules: room to camp, ride, shoot, or raise cattle.
- Down payments have climbed from about 300 dollars in 2018 to roughly 3,000 to 5,000 dollars today, though inventory stays plentiful.
- He recommends buying through a title company for title insurance rather than a simple direct deed transfer.
- After losing a six-figure options account, he now values land as a tangible asset that will not go to zero.